Social media sites like facebook have become incredible vehicles for keeping in touch with friends and family, sharing thoughts and ideas, and connecting people with your business. Unfortunately, they’ve also become annoying outlets for attention seekers, shameless self-promoters, and clueless business owners.
Here are a few examples..
Random Person- “Work sucks today, can’t wait to hit the gym and have a few brews with the fellas!”
Random Band- “Buy our new album @ www.randomband.com!”
Random Business- “We’ll be having a sale on all men’s shoes tomorrow!”
Everyone Else- “WE DON’T CARE!!!”
We don’t care what you’re eating for dinner tonight. We don’t care that your bands playing at some dive bar this weekend, and we certainly don’t care that your business has a mailing list.
You’re pushing a message on us. You’re interrupting what’s supposed to be an enjoyable time. You’re in essence, no better than a TV commercial that makes us all reach for the remote control.
The key to successfully promoting on social media is to not promote at all.
Here’s a better approach..
Random Person- “Do you hate work as much I do? I found this cool website www.ihatework.com”
Random Band- “Just downloaded the new Radiohead album.. it’s so good.. and free on their website!”
Random Business- “Nike just came out with a new line of basketball shoes! www.newnikeshoe.com”
Everyone Else- “THANKS FOR SHARING!”
You wont gain peoples attention on facebook by talking AT them, but you will by joining the conversation. Engage people with ideas, content, knowledge, wit, humor, solutions, creativity, uniqueness.. not advertisements. Share things with people that they can use and value, and they’ll start to notice you. Maybe even check out your website. Maybe even care.
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